土地规划阶段

主要是指项目地块的招拍挂阶段

A. 地块对于酒店项目的适用性评估

B. 如有其它业态、酒店于其中的占比与基本体量规划建议

C. 品牌的适配与基本锁定

以上作用在于：

A. 针对于城市综合体而言，各业态占比与地块价格关联紧密、规划的适当性将有利于资金投入的经济性（商业、住宅、酒店地价不一，而以酒店业态地价为更低）；

B. 针对与酒店品牌合作而言，酒店体量与其关联业态的扩展性及灵活性考虑，也将决定整体酒店的投资造价，其指向应该相对精准，一起获得投资与产出的平衡性，所以前期的合理及关键性建议尤显重要。

It refers to the auction and listing stages of the project plot

A. Applicability assessment of the plot for the hotel project.

B. Suggestions on the proportion and basic volume planning in case other business types and hotels are involved.

C. Brand adaptation and locking.

The functions are as follows: 

A. For the urban complex, the proportion of each industry form is closely related to the land price, and the appropriateness of the planning will be conducive to the economy of the capital investment (commercial, residential and hotel land prices varied, but the lower is the hotel land prices);

B. For cooperation with hotel brands, the expansion and flexibility of the hotel mass and its associated business will also determine the overall cost of the hotel, which should be relatively accurate in its orientation to obtain a balance between investment and output together, so reasonable and key suggestions in the early stage are especially important.