柏廷顾问-北京柏廷国际酒店管理有限公司

柏廷顾问 PARTIN

全流程酒店顾问与运营服务商

Full Process Hotel Consulting and Operations Service Provider

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先生

是自改革开放以来，最早进入酒店行业的领军式人物之一。

张锦成先生在酒店管理领域的积累颇为厚实，曾率先将酒店超前的理念带入并成功应用于房地产开发行业，极大地促进了行业间商业价值的共享、升华与带动；后又将视野扩展至酒店全过程开发领域，尤为关注全过程多维要素的优化整合意义，即倾力彰显产品在选址、规划、品牌、市场、投入、建设、运营环节与计划、合理、独特、超前与可持续性要素的融合性，为投资方节省大量财力、时间和精力，使诸多合作项目成为了区域的典范。近年，张锦成先生更为倾注公司核心优势的提炼与应用，围绕全过程之核心关注，即标准、预算、规划的合理控制主轴，并以娴熟的专业手法“桥架”各方、各层面、各环节，促进诸多项目良性运转与平稳落地。

is one of the first leading figures to enter the hotel industry since the reform and opening up.
Mr. Zhang is rich in the field of hotel management, and has taken the lead in bringing the concept of a hotel ahead and successfully applying it to the real estate development industry, which has greatly promoted the sharing, sublimation and promotion of commercial value among industries; he then expanded his horizon to the field of hotel development throughout the process, with special attention to the significance of the optimization and integration of multi-dimensional elements, i.e., to show the integration of product elements in site selection, planning, brand, market, investment, construction, operation & planning, rationality, uniqueness, ahead & sustainability, saving a lot of financial resources, time and energy for investors, so that many cooperation projects become model for the region. In recent years, Mr. Zhang has paid more attention to the refinement and application of the company's core advantages, focusing on the core of the whole process, i. e., the reasonable control axis of standards, budget & planning, and using skilled professional techniques to bridge all parties, levels, and links to promote the healthy operation and implementation of many projects.

THE CHAIRMAN

董事长/创始人

Chairman / Originator

张锦成

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北京柏廷国际酒店管理有限公司由公司董事长张锦成先生创办于2006年，涵盖文旅地产开发、房地产业开发、商业与酒店综合体开发等多形态业务，其中尤为深耕于酒店全过程开发领域，曾服务于大央企、大国企及大民企等多类型投资企业，以业务熟谂、服务严谨、实操及落地性强而蜚声业界。公司核心业务：市场可研与定位、品牌比选与引入、设计整合与优化、工程统筹与协调、招采顾问与开业指导等全过程技术顾问服务。随着珠海分部的成立，公司更加注重工作的全程、全局、全时、全心的服务观念，使工作各环节首尾相贯、预控闭环、即时回应常态化，立于更高广的维度为项目全过程建设以及未来大湾区的经济腾飞而全心贡献。

Founded by Mr. Zhang Jincheng, the chairman of the company, in 2006, Beijing Palatial Hotel Management Co., LTD. covers multiple forms of business such as cultural tourism real estate development, real estate development, business & hotel complex development, etc., of which it is especially deeply rooted in the whole process of hotel development, and has served multiple types of investment enterprises such as large central government-owned enterprises, large state-owned enterprises and large private enterprises, with mature business, rigorous service, practicality and implementation in the industry.

Core business: Full process technical consulting services such as market R&D & positioning, brand selection & introduction, design integration & optimization, engineering coordination, public bidding consulting & opening guidance, etc.

As the Zhuhai Division is set, more attention is paid to the whole process, the overall situation, the whole time and the whole service concept of the company. It enables all aspects of the work to be linked at the beginning and end, with a closed loop of pre-control and immediate response to be normal and based on a higher and broader dimension for the whole process of the project construction and the future.

Contribution to the economic take-off of the Greater Bay Area.

柏廷国际酒店管理

Palatial International Hotel Management

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Its competitive advantages include the reserve of internal and external talents, the accumulation & application of experience throughout the project, the friendship & cooperation with international first-tier and domestic well-known hotel groups, coupled with the tacit cooperation with domestic senior architecture design institutes, interior design companies & professional consulting companies in the industry, and the application of pre-work management & control system for project construction. It enables a significant improvement in the control of key indicators throughout the project at the budget, planning, and fruit levels, which is making it more economical, optimized and efficient than general projects.

核

心

竞

争

力

Core competitiveness

公司核心竞争优势，包括内外部人才库的储备、项目全过程经验的积累应用、与国际一线及国内知名的各大酒店集团的友好合作性、加之与国内资深的建筑设计院、室内设计公司、业内各专业顾问公司之间的默契配合以及为项目建设开发的前置性工作管控体系的应用，令整体项目的全过程关键性指标在预算、计划、成果性等层面的控制性得以显著提升，较之一般性项目而言更经济、更优化、更具效率。

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公司人才储备

内部团队

Internal team in the company's talent pool

前策版块

Preliminary Planning

主要负责配合业主方从项目的土地规划—品牌选择—品牌确定—前期设计配合各阶段具体工作内容的跟进，从专业角度直击利害、提供客观参考意见，促进工作有序、平稳及快速落地。

Responsible for cooperation with the owner from the land planning -brand selection-brand determination-pre-design of the project to the follow-up of specific work contents at each stage, to directly attack the interests from a professional perspective and provide objective opinions to promote an orderly, smooth and rapid implementation.

技术版块

Technology

主要负责配合从前期设计配合—全面设计—样板段实施—全面施工等各阶段工作的统筹、协调配合，始终以计划、技术标准、整体效果、合理应用、预算控制为导向，并全面落实于各项设计施工全过程，同时通过前置性工作管理使各项工作指标达至可预期的良性状态。

Responsible for the coordination of each stage of work from pre-design cooperation to comprehensive design to model section implementation to comprehensive construction, always oriented by schedule, technical standards, overall effect, reasonable application and budget control, and fully implemented in the whole process of various design and construction, meanwhile achieves various work indicators to an expectable virtuous state through pre-work management.

商务版块

Business

主要负责项目招投标计划及实施阶段的合理预控，整体过程关注把握流程及预算的落地性，关注政策因素与项目实际需求的平衡性，以既符合规范、标准又兼顾项目权益为原则，从而提升较大的可控概率。

Responsible for the reasonable pre-control of the project bidding plan and implementation stage. The overall process focuses on the implementation of the process and budget, the balance between policy elements and actual project demand, and the principle of both meeting the norms and standards as well as taking into account the project rights and interests as the principle, thus increasing the greater controllable probability.

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公司人才储备

外部资源

External resources for the company's talent pool

机电全专业

All Majors in Mechanical and Electrical

设计全专业

Full-major in design

牵线国内著名，且在多家一线国际酒店集团名单库中，同时在国内项目拥有良好业绩的机电顾问公司，在技术、服务品质、报价等层面促成市场最优性价比，以保障业主重大利益关注形式，简化诸多常规流程并以最佳的组合形式联手服务于业主。

Facilitate domestic famous, and in more than a line list the international hotel group in the library, at the same time the king project with good performance of mechanical and electronic consulting company, in technology and service quality, offer to the market, the optimal cost-effective, in order to ensure the owner significant profit form, simplify many conventional process and with the best combination to serve the owners.

与机电全专业形式类同，关注于酒店集团所必要的其它顾问（设计）的加入，包括景观、幕墙、泛光、游泳池、厨洗、声学/AV/IT、艺术品、灯光、标识的组合，以简化招投标流程、强化专业配合为原则，提升整体设计一体化成效。

Similar to the full professional form of M&E, it focuses on the addition of other consultants (designs) necessary for the hotel group, including landscape, curtain wall, floodlight, swimming pool, kitchen washing, acoustics/AV/IT, artwork, lighting, logos, with the principle of simplifying the bidding process and strengthening professional cooperation to enhance the overall design integration effect.

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……

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-万豪酒店

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全过程技术顾问服务

核心作用发挥

The core role of technical consulting services throughout the process

Angle

角度

以经验值+专业角度导向业主及品牌的重大关注，诸如投资预算控制成效、计划实施性预控、项目前策系列规划、初步市场简析与定位等，成功促使业主、市场、品牌的三方需求基本相符。

Focus on guiding owners and brands with experience value + professional perspective, such as the effectiveness of investment budget control, planned pre-control, project pre-policy series planning, initial market analysis and positioning, etc., to promote the triangular demands of owners, markets and brands to be consistent with each other.

Dimension

维度

以桥架类比与业主、品牌、设计、各专业顾问的关联，通常受业主委托并代表业主（或成为业主公司的部门）以大局观意识统筹、协调、管控项目的指定类工作。

The association of bridge with owners, brands, designs, and professional consultants is usually entrusted by and on behalf of the owner (or the department of the owner company) to coordinate and control the designated work of the project with an overall perspective.

Profession

高度

客观站在投资业主与酒店品牌等高的客观视角审视自身的角色与工作责任，通常以高于设计、各专业顾问、各施工方的眼光看待和处理项目的所有工作，秉持维护业主权益、全心服务原则。

Objectively examine roles and responsibilities from an objective perspective such as investing in owners and hotel brands, and usually view and process all the work of the project from a higher perspective than the design, professional consultants, and construction parties, and adhere to the principle of safeguarding owners' rights and interests and full service.

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各阶段核心工作内容及作用

Contents and Role of Core Work at Each Stage